Does Verizon admonish iPhone income? Tales from the exclusive

You've belike seen the stories: the carriers aren't blessed almost how some of a subsidy they bonk to pay Apple for apiece smartphone, and as a outcome many carriers may score an incentive to exhort competing handsets. As an inquiry, CNN called around to Verizon stores in New Dynasty and discovered that sales associates were fast to move 4G Android phones over the iPhone when surrendered an open-ended pass, but were less diagonal to do so when asked straight for an iPhone. And now an shrink has revealed that the Droid RAZR MAXX outsold the iPhone on Verizon during Q2 of this period, in break due to "aggressive marketing" of 4G LTE phones.

Verizon of direction denies any primary prejudice, but what do they say down stoppered doors? To reach out we rung with Verizon sales associates, and what they revealed was…well…revealing.  The representatives we spoke to reiterated that Verizon definitely does not puddle it functionary contract to push one changeable OS over another - during activity sessions that were scheduled around the unvaried measure as the CNN article income reps were reminded that it isn't Verizon policy to "dissuade" grouping from buying iPhones.

It turns out that's not the undivided account though, as Verizon's sales targets and compensation models paints a somewhat disparate image. To be just, Verizon's main goal is to piss money - equal that of every different bearer business - and the easiest way to do that is to upsell customers from feature phones to smartphones. The reasons for this are provable: smartphone customers must add collection plans to their communication and schoolbook options, which adds quickly to a carrier's round connective. Verizon's proper mark for smartphone sales varies by realm, but according to our contacts can push as peaky as 80% - that is 8 out of every 10 phones oversubscribed "should be" smartphones. Those lottery aren't totall

some punter than the statistic.

Of those smartphone income, Verizon has also set income targets for how galore phones should be 4G LTE devices - a sort that we're told is can be as commanding as 60%. So for a high-volume realm where 80% of sound sales in an region are smartphones, the content is that 60% of that signaling (or 48% of all phones oversubscribed) would be LTE devices. The kicker of action is that the exclusive 4G LTE phones open on Big Red are supercharged by Android.

Stock and regional managers get reviewed (and paid) supported on how fit their lottery check up against sales targets. Sales associates are also rewarded for merchandising 4G phones; we're told that in at minimal any regions they recognise an actor $25 incentive for apiece 4G sound they trade. The results are predictable: managers and income associates alike do their first to pushing 4G phones. They certainly won't kibosh you from purchase an iPhone or a BlackBerry, but you're probable to pore almost the benefits of 4G before you do.