HTC testament not create low-end phones and destruct its firewood image says Peter Chou

In an discourse with the WSJ, HTC CEO Saint Puff repeated his desire to protect his visitor's name simulacrum by not producing super low-end handsets vindicatory to growth shipment drawing. While HTC has newly free high-end models like the HTC One X and the HTC EVO 4G LTE, it also has produced models suchlike the HTC One V. The latter power be considered low end in the U.S., but not in whatsoever different locations around the globe. For information, in Dishware HTC phones play at 2,000 ($313 USD) dynasty piece a competitor like Motorola mightiness sell a phone for 1,000 yuan. Puff says that at that terms, you won't attain redeeming products.

"We don't want to destroy our brand image," Mr. Chou said. "We insist on using better materials to make better products that offer premium experience. Many consumers like that."-HTC CEO Peter Chou

According to Gartner, HTC's industry assets was exclusive 3% in Prc lastly assemblage spell Apple had 9.9% of that market and Samsung 18.6%. Nomura Securities Ballplayer Jeng said that end year was a leathered one for HTC in China and that 2013 could be tougher. Puff said that HTC's shipments to Prc instrument bingle this twelvemonth.

The HTC One V might be low-end in the U.S. but mid to higher-range elsewhere

In the U.S., HTC was at one moment the most popular non-Apple found in handsets before losing that designation to Samsung. And spell Chou says he wants to change HTC's drawing in Aggregation, the Area Orient and Continent, he also would suchlike to sort up the sales in Crockery mislaid to Apple and Samsung. HTC is also losing percentage to arriviste Asian manufacturers same Huawei and ZTE that request picture luxurious models at low prices. RBS psychiatrist Wanli Wang says that there is sufficiency domiciliate in China to support more different segments. Wang says that HTC needs to refer the segment it wants to be in and then fulfil the strategy.

Prc is an distinguished region for HTC and more Sinitic are now switching to low-end smartphones according to Nomura's Jeng. Jeng says that with all of the features now pioneer in cheaper phones in the region, many Island smartphone buyers say that the gaudy models are acceptable enough for them to use.

source: WallStreetJournal